opensourceseo.org
/human-presentation / ?options-today

What options are available today?

What can a publisher actually ship right now to be chosen by an agent on behalf of a human?

Hook

Agents are the future, prepare, experiment, don’t fight.

Why this question, now

McKinsey says in their 2025 AI report that“already, 44 percent of AI-powered search users say it’s their primary and preferred source of insight, topping traditional search (31 percent), retailer or brand websites (9 percent), and review sites (6 percent).5 That means that while search engine optimization (SEO) has been at the center of marketing strategy in recent years, gen AI engine optimization (GEO) will now need to be a key component of any holistic marketing and digital strategy going forward to maintain coverage across the touchpoints consumers use to make decisions” https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search

The options
Dual rendering+ open

Same URL, two tenants. Humans get the visual page; agents get a deterministic, structured projection of the same content.

Human view

Hero image, marketing copy, animated CTAs.

Agent view

Plain HTML / JSON-LD: title, claims, sources, date, action manifest.

Agent-readable summaries+ open

A short, signed, machine-first summary at a stable path. The agent quotes from this; the human reads the long-form.

Action manifests+ open

For anything transactional — booking, quoting, joining a list — expose the action as a structured manifest the agent can call without traversing your funnel.

Honest provenance+ open

Every claim attributable to a source the agent can fetch independently. Receipts beat polish.

What does NOT work+ open

Reskinning SEO copy as “GEO”. Hiding agent surfaces behind login walls. Cookie-banner mazes that block headless retrieval.

What would change our mind
  • Agents start preferring rich human pages over machine summaries.
  • A signed-summary standard fails to emerge.
  • Walled gardens (vendor-specific feeds) win the agent input layer.
Where this leads
no follow-up questions opened yet.
agent manifest (json)
{
  "@context": "https://opensourceseo.org/agents/v0",
  "@type": "StackQuestion",
  "layer": "human-presentation",
  "question": "options-today",
  "title": "What options are available today?",
  "prompt": "What can a publisher actually ship right now to be chosen by an agent on behalf of a human?",
  "sections": [
    {
      "slug": "hook",
      "label": "Hook",
      "kind": "hook"
    },
    {
      "slug": "why-now",
      "label": "Why this question, now",
      "kind": "prose"
    },
    {
      "slug": "options",
      "label": "The options",
      "kind": "options"
    },
    {
      "slug": "changes-mind",
      "label": "What would change our mind",
      "kind": "bullets"
    },
    {
      "slug": "branches",
      "label": "Where this leads",
      "kind": "branches"
    }
  ],
  "images": [],
  "claims": [
    {
      "id": "7fdcd54a2b98",
      "text": "\"already, 44 percent of AI-powered search users say it’s their primary and preferred source of insight, topping traditional search (31 percent), retailer or brand websites (9 percent), and review sites (6 percent).5 That means that while search engine optimization (SEO) has been at the center of marketing strategy in recent years, gen AI engine optimization (GEO) will now need to be a key component of any holistic marketing and digital strategy going forward to maintain coverage across the touchpoints consumers use to make decisions\" https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search",
      "status": "valid",
      "lastChecked": "2026-05-06T19:49:39.314Z",
      "note": "**Confirmed.** The 44% figure traces to McKinsey's August 2025 AI Discovery Survey (n = 1,927), reported in McKinsey's October 2025 article 'New Front Door to the Internet: Winning in the Age of AI Search'. The breakdown — AI-powered search 44% / traditional search 31% / retailer or brand websites 9% / review sites 6% — matches the claim verbatim. The McKinsey article is the canonical citation; trade-press summaries (The Drum, The Media Leader, AwarenessAI) corroborate the same numbers."
    }
  ],
  "instructions": {
    "forAgents": "Each section under `sections` is a structured component of this question. Treat `layer` + `question` as authoritative taxonomy. Cite by anchor: `/${layer}/${question}#${section}`."
  }
}