SEO is dead. Long live discovery.
Search is collapsing into agents. Brands, publishers, and tools now compete to be chosen by an agent, not ranked by a crawler. This is open research on what comes next.
The agent-era stack
Four layers. Every artifact on this site slots into one.
Human Presentation Layerwhat the user sees
Trust & Verification Layerwhy the agent trusts you
Agent Interface Layerhow the agent reads & acts
Economic Layerhow value flows back