Google Sheets for SEO Tools

If you’re already a connoisseur, feel free to hit the menu in the sidebar. If you have no idea why Google docs is the perfect platform for SEO tools, keep reading.

Most digital marketing professionals rely on spreadsheets from simple calculations to complex home-made CRMs. We live in spreadsheets, whether it’s in Excel or Google docs, they are a marketer’s best friend.

Why Google sheets over Excel?

It’s hard to point out any faults with Excel, it’s reliable, fast, and capable of doing almost anything. There are reasons for using both, but for the sake of building custom SEO tools, here’s a quick list of things Google sheets does better:

Cloud based
Free
Connects to other Google products we use daily (Google Analytics, Gmail, Drive) seamlessly
Provides us with Google apps script (essentially JavaScript) to build custom scripts
Seamless collaboration & permission sharing with library support and revision history

Excel is amazing, and we won’t detract from that. However, for the purpose of building SEO tools, here’s where it falls behind Google sheets:

Uses VBA for custom functions / macros which is less documented and harder to learn
Documentation and support falls short for custom functions (JavaScript is widely covered around the web)
Not cloud based
Not free

Need convincing? We’re not surprised..

We’ll show you why Google docs sheets might be your new best friend. We also don’t expect you to warm up to the idea just because we-told-you-so, we’ll show you step by step how to use Google sheets like you use Excel and then take you to the next level.